Brevo Templates: How to Create High-Converting Emails

Why Email Templates Matter for Your Results

The design and structure of your emails have a direct impact on how many people open, read, and click through them. A poorly designed email — one that is cluttered, loads slowly, or looks broken on mobile — will cost you opens, clicks, and eventually subscribers.

Brevo's template editor gives you the tools to create professional, high-converting emails without any design or coding experience. This guide covers everything you need to know about building templates in Brevo that actually produce results.

Accessing the Brevo Template Editor

You can access email templates two ways inside Brevo:

From a Campaign: When creating a new email campaign, at the design step, you will choose between starting from a template or building from scratch.

From the Templates Library: Go to "Email Campaigns" in the left sidebar and click "Templates." Here you can create, edit, duplicate, and manage standalone templates that you can reuse across multiple campaigns.

Saving your best-performing designs as templates is one of the highest-leverage things you can do in Brevo — it speeds up campaign creation and ensures brand consistency.

The Three Editing Options

Brevo gives you three ways to build an email:

Drag-and-Drop Editor

The flagship editor uses a visual canvas where you drag blocks onto your layout. Available blocks include:

• Text: For body copy, headings, and captions
• Image: For photos, illustrations, and logos
• Button: For call-to-action links
• Divider: For visual separation between sections
• HTML: For custom code blocks
• Social: For social media icon links
• Spacer: For controlling vertical whitespace

Each block is fully customizable: font, size, color, alignment, padding, and link destination.

Rich Text Editor

This is a simplified editor that produces clean, plain-looking emails. It is ideal for personal newsletters, cold outreach, and any situation where you want the email to feel like it came from a real person rather than a brand.

HTML Code Editor

For developers or marketers with HTML knowledge, the code editor gives you complete control. You can paste in custom HTML and CSS, preview the rendering across clients, and save the result as a reusable template.

Designing for Conversions: The Core Principles

Single Column Layout

Single-column layouts work across all email clients and screen sizes. Two-column or three-column layouts often break on mobile. Unless you have a specific reason to use multiple columns, stick to a single-column template with a maximum width of 600px.

Clear Visual Hierarchy

Your email should guide the reader's eye from top to bottom in a natural sequence:

1. Header / Logo — Establishes who sent the email and reinforces brand recognition
2. Hero Section — The main message or offer, stated clearly in a headline
3. Body Copy — Supporting detail, kept short and scannable
4. Call-to-Action Button — The primary action you want the reader to take
5. Footer — Contact info, unsubscribe link, social links, and legal text

Keep your primary CTA above the fold so readers do not have to scroll to find it.

One Primary Call to Action

Emails with multiple competing CTAs confuse readers and reduce click-through rates. Pick one goal for each email — drive traffic to a blog post, promote a product, announce an event — and make sure every element of the email supports that single goal.

If you must include secondary links, make them visually smaller than the primary button.

Font Choices

Brevo supports web-safe fonts (Arial, Georgia, Verdana, Trebuchet MS) and Google Fonts for supported email clients. To be safe:

• Use a maximum of two font families per email
• Keep body text between 14-16px
• Keep headline text between 22-28px
• Ensure at least 1.5x line height for readability

Color and Contrast

Maintain high contrast between text and background. Light gray text on a white background is a common mistake that makes emails hard to read.

Use your brand's primary color for buttons and headings. Keep the background white or very light — dark backgrounds can be effective but require more careful design to avoid email client rendering issues.

Mobile Optimization

Over 60% of emails are opened on mobile devices. In the Brevo drag-and-drop editor, use the mobile preview button frequently as you build. Key mobile considerations:

• Buttons should be at least 44px tall for easy tapping
• Font size should be at least 14px — never smaller
• Images should be set to 100% width on mobile
• Avoid placing two elements side-by-side on mobile

Brevo's Pre-Built Templates

Brevo includes a library of professionally designed templates organized by category: promotional, newsletter, e-commerce, seasonal, and transactional. These templates are fully customizable and provide an excellent starting point if you want to get to your first send quickly.

To use a template:

1. In the campaign creation flow, click "Choose a template"
2. Browse by category or use the search
3. Click "Use this template" to load it into the editor
4. Customize text, images, colors, and links
5. Save as a new template under your account for future reuse

Personalizing Your Templates

Brevo supports dynamic personalization tags that insert subscriber-specific data into your emails automatically. The most commonly used:

• {{ contact.FIRSTNAME }} — Inserts the subscriber's first name
• {{ contact.LASTNAME }} — Inserts the last name
• {{ contact.EMAIL }} — Inserts the email address

You can add these anywhere in your template — in the subject line, preview text, greeting, or body copy. Personalized subject lines consistently outperform generic ones by 20-30% in open rate tests.

You can also use conditional content blocks to show different content to different segments — for example, showing product recommendations based on a custom attribute attached to each contact.

Testing Your Templates Before Sending

Never send a campaign without testing first. Brevo provides:

Preview Mode: View your email as it will appear to subscribers, with a desktop and mobile toggle.

Send Test Email: Send the live rendered email to any address. Always send to yourself and at least one other device or email client (Gmail, Outlook, Apple Mail) to catch rendering differences.

Inbox Rendering Test: Brevo's paid plans include inbox rendering previews across multiple email clients and devices simultaneously.

Spam Score Check: Before sending, check your spam score. High scores indicate elements that email filters may flag — typically excessive use of spam trigger words, missing sender authentication, or a broken HTML structure.

Saving and Reusing Your Best Templates

Once you have a template that performs well — high open rate, strong click rate, low unsubscribes — protect it. Save it in Brevo's template library with a descriptive name and use it as the starting point for future campaigns.

Over time, you will build a library of tested templates for different purposes: product announcements, weekly newsletters, re-engagement campaigns, seasonal promotions, and automated sequences. Each template represents hours of optimization work that you never have to repeat.

Brevo Plan Comparison

Plan	Price	Emails/Month	Key Features
Free	$0/month	300/day	Template editor, unlimited contacts, basic CRM
Starter	From $25/month	20,000	No daily cap, no Brevo branding, basic reporting
Business	From $65/month	20,000+	Marketing automation, A/B testing on templates, advanced stats
Enterprise	Custom pricing	Unlimited	Dedicated IP, custom onboarding, SSO, account manager

Start building your first high-converting email template on Brevo today — the free plan includes full access to the drag-and-drop editor and the template library.